Once you’ve invested in a professionally-designed website, it’s time to sit back and watch the money start pouring in…

Kidding.

While that may have worked in the early 90’s, you can’t expect to generate new leads digitally if your website goes untouched, collecting dust. With over 1.8 billion websites on the Internet today, competition can be overwhelming, which is why SEO is so important for your business.

For those of you who are unfamiliar with the concept, SEO stands for Search Engine Optimization. As the name implies, this marketing technique is used to improve your website’s rank in the search results when someone is looking for relevant content on Google, Bing, Yahoo, etc. When you provide valuable information on your site, Google then directs the appropriate audience toward your specific service or product.

Why does your search engine rank matter?

Consumers are smarter than ever when it comes to how and where they spend their money. There is a wealth of information out there that people can use to educate themselves on the reliability and reputation of a company.

And where do they go to look for this information? Google.

Although consumers are relying heavily on research to make an informed purchasing decision, time is also a factor. They want to find the answer to their problem as quickly as possible, search engine rankings are so important. In fact, a whopping 75% of people never even make it past the first page results and between 70% and 80% ignore Google ads completely.

This is why you may have heard the phrase “content is king.” Organic search is much more valuable than paid search.

When your website is organically listed on the first page of search results, consumers automatically view your business as trustworthy and reputable. This also gives you a leg up on your competition because potential buyers see your listing first.

How does SEO work?

Keywords, when used properly, are at the core of a successful SEO strategy. Your website’s content should contain keywords that match the terms your potential customers use when searching on Google.

What that being said, search engines can tell when you’re trying to “cheat the system” by repeating keywords or phrases to try and climb the ranks, so you want to avoid sounding spammy or robotic. Plus, if you focus too much on SEO verbiage, you take away from the overall customer experience and risk damaging your company’s reliability.

Although keyword-rich blogs and landing pages are important, there are other, more technical factors that affect SEO:

  • User-friendly organization and navigation
  • Site errors
  • Loading speed
  • Responsive design for mobile devices
  • Internal and external links
  • Accessible and Secure URL
  • Local Business Listings

The algorithm for Google Search rankings is always evolving, which is why it’s important to utilize analytics and track your online traffic. Getting a clear picture of your visitors’ demographics allows you to revise your SEO strategy accordingly and enhance your online performance.

Not only can the SEO experts at Next Level Studio optimize your website, they remain informed on the latest techniques and tools so your online presence never gets lost in the shuffle.

Reach out to Next Level Studio in Mobile, Alabama for all of your SEO needs. Fill out the online contact form or simply give us a ring at 251-206-6118 to set up a meeting.