Your Website Matters
Great Web Design Makes A Difference!
In the race to find the next big marketing breakthrough, you may be leaving one crucial element of your business behind: your website. With social media marketing at an all-time high, it’s easy to put all of your eggs into that basket while your website just sits there collecting dust. Today we’re going to explore why your web design efforts are of utmost importance to your business.
According to a recent Global Web Index report, 62% of consumers visit a brand’s website, while only 22% check out their social media page. Whether you believe it or not, your website does matter, and it could be helping or hurting your business. The average adult attention span has fallen from 12 seconds to 8 according to Google. A goldfish can pay attention better than most of us! So that means you have 3-5 seconds to make an impression online. Where does your website place on search engines?
Make a Good First Impression
Your website gives customers a first impression of your business. If it’s slow to load, the links are broken, or the overall design looks unprofessional, you could be cutting off your most valuable revenue stream right at the source. In fact, socPub states that that 57% of consumers will not recommend a business if they have a poorly designed website. Your customers are looking for an easy-to-navigate site that will help them find the information they need in a matter of minutes.
Create a Central Online Hub
Sure, Facebook, Instagram, and LinkedIn are important outlets to maintain and update on a regular basis. However, the main goal of social media is to lead customers back to your website in order to complete a sale, sign up for your newsletter, or call for more information. Your website is the central hub of your entire digital marketing efforts and should be treated as the end of your sales funnel.
Learn More About Your Target Audience
Advancements in technology have made website analytics more useful than ever for business owners. With the right plug-ins and a Google Analytics account, you can find out who your customers are, where they live, and what exactly they’re looking for. Using this valuable information, you can tailor your entire marketing plan in a way that appeals to your exact target audience. Although social media platforms offer this type of data collection on a small scale, your website digs much deeper and provides you with the tools you need to match up against your competitors.
Enjoy Complete Creative Control
Social media platforms can only give you so much creative wiggle room. Having a website allows you to produce as much content as you want, in the format you want. Instead of limited, cookie cutter layouts that Facebook or LinkedIn provide, your website design can look and function in a way that properly represents your brand. Additionally, owning a website allows you to control the loading speed, hosting environment, and where you show up on search engine results (SEO).
Having a Facebook is nice, but it should be used to compliment your website, not replace it. If your website is old and outdated, you could be losing out on valuable traffic and revenue. Fill out the Next Level Studio contact form or call us at 251-206-6118 and find out how you can improve your website and, in turn, your business.